The NBA and Social Media — A Slam Dunk: Lessons for IR, PR and Other Communicators
NBA teams and players are embarking on a savvy business move by embracing social media tools to gain more publicity and give fans more interaction — and the lessons for those of us in PR, financial communications and marketing are many.
PR & Print in a Changing World
With the development of new technologies, the print industry is drastically changing, and to say it's changing fast may be an understatement. As print technology constantly evolves and improves, is it moving so fast that PR professionals can't keep up?
Social Media 101 — Should Colleges Add Social Media to the Classroom?
Employers are increasingly expecting social media–savvy college graduates. However, when do students learn it? Is social media something that should be implemented in degree coursework?
Snail Mail or E-mail: Press Kits for the New Media
Are snail-mailed press releases and press kits still relevant? A preference toward e-mailed releases and online press rooms grows for PR professionals and journalists.
The Newsletter: A Valuable PR Tool No Matter How You Deliver It
All over the world, businesses and organizations are taking advantage of print and electronic newsletters. This article explores the success of a university and a nonprofit newsletter, and how both types are effective.
