Snail Mail or E-mail: Press Kits for the New Media
Are snail-mailed press releases and press kits still relevant? A preference towards e-mailed releases and online press rooms grows for PR professionals and journalists.
The Newsletter: A Valuable PR Tool No Matter How You Deliver It
All over the world, businesses and organizations are taking advantage of print and electronic newsletters. This article explores the success of a university and a nonprofit newsletter, and how both types are effective.
PR in the City: A Look Into Local Government Public Relations
The goal of any local government should be to serve its residents. This involves open two-way communication between citizens and government officials. Many cities are achieving this by using social media tools, like Facebook and Twitter. Read more for a behind-the-scenes look at how two different cities communicate with their residents.
A Desired Demographic
Most college students have disposable incomes, making them the ideal demographic for marketers and public relations practitioners. As campus representative programs appear at universities throughout the nation, it makes perfect sense to utilize students' peer-to-peer communication and allow them to be company representatives.
Have You Seen My $5 Bill?
Is the language of AP style still viable for PR practitioners? With today's digital world and international interaction in the field of public relations, many professionals are discussing whether or not AP style will be imperative in the future.
A Green Agency
Environmental PR Group gives insight into an entirely green public relations agency that works for people they like and causes they believe in.
