The Adventures of The Big Read
A group of University of Alabama public relations students started off this semester hitting the books, but not textbooks. The Adventures of Tom Sawyer by Mark Twain is their book of choice as they support reading for pleasure and Alabama public libraries through the National Endowment for the Arts' Big Read program.
The Battle Continues: Campaign PR
Where does public relations fit in to the political world? Public relations is extremely important for political candidates as they develop ways to communicate messages to their constituents and to the media. In addition, public relations strategies and tactics that candidates employ are extremely important to their campaigns.
The Young and the Riskless: Educating America’s Online Youth
As parents and teachers try to keep themselves aware and their children safe, newer threats to virtual privacy and safety are inevitable. There is a need for the education of our youth concerning the risks associated with creating profiles and posting personal information online.
Applications Excepted
Sharon Nichols tells Platform how she got her start as one of the most successful 24-year-old students in public relations. She also gives advice for PR students about the benefits of using social media.
Wanted: Managers, No Experience Necessary
With so many qualified, impressive public relations students graduating and entering the workplace every year, students are looking for something that will set them apart from the rest. University classes such as UA's PR Management teach students to look at PR in a different way, preparing students for future managerial positions before they have even started an entry-level job. PR professionals from different fields weigh in on the importance of such classes.
PR Survival Guide Seminar: A Lesson in the Value of Transparency
Conveying ugly messages in tough economic times takes planning, sensitivity and sometimes, a little creativity. And while it may be difficult, often the best route for communicating a tough story is to be as transparent as possible, a panel of experts told a recent gathering of Alabama PR professionals.
