Economic Hardship: In-house PR vs. Outside Agencies
When the economy forces top executives to enforce budget cuts, should they continue to use in-house PR departments or outside agencies to claim their share of the market?
Word of Mouth: Join the Conversation
Certainly you've had a friend suggest a product or service before, and most likely you've done some suggesting yourself, but have you ever considered the implications of what it is you're really doing? WOM is the number one way that people hear about and then decide to purchase a product.
The Heart of the Matter
Public relations is all around us. Every day we get a firsthand glimpse at companies dealing with PR through various modes of communication with the public. Oftentimes we forget, or overlook, the fact that those companies are utilizing pubic relations within their very own walls to effectively communicate with all levels of employment.
International PR: Do You Have Reservations?
Have you ever wondered what it would be like to pursue a career in international PR? This article, including input from a global account surpervisor at Weber Shandwick and a senior manager at Siemens, explores what international PR is, which companies provide international opportunities, what characteristics are important to the field and the differences between U.S. and international practices.
Military PR: From Vietnam to Today
The public affairs division of the Army continues to progress away from the days of Vietnam to maintain a high level of openness with the public. The job of public affairs officers, however, is complicated because they must balance the ability of instant communication with the safety of that communication for the people who serve and the nation they protect.
Food Network: A PR Success Story
Ever wondered how the Food Network became so popular overnight? Carrie Welch, vice president of public relations at Food Network, discusses the PR success of the network and how they continue to maintain its presence.
Managing a Financial Downturn
Since the recession, companies facing bankruptcy are relying on public relations more than ever to gain back the trust of the public.
Crisis Communication 101 – Basic Rules of Managing a Crisis
An international PR professional offers advice on how to manage crisis communications. He uses Turkish Airlines as an example on how to be prepared.
Getting Schooled in PR: A Look at Higher Education Public Relations
Higher ed PR is a sector that should be looked at by professionals entering the workforce. Platform explores what makes this industry different from corporate PR and PR agencies, and professionals discuss why they love what they do and what makes this industry both challenging and rewarding.
Negative Political Ads and Image Management
Are negative campaign ads the key to winning an election? The importance of negative campaign ads has increased since their introduction into the political world. A brief look at the history of memorable negative ads, as well as trends in their use and results, reveals that negative campaigning is an important political tool that may or may not contribute to long-term image management.
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