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Going Green, Pink and Socially Aware: Making the World a Better Place Through Cause Marketing

Despite the current economic recession, people around the world want to help others more than ever. The Edelman goodpurpose study discusses the increase in social awareness and the new responsibly focus many companies are taking. Consumers expect companies to help make the world a better place.

A Clean Way to Clean House: The Role of PR in Layoffs

Hyatt Hotels recently experienced a PR nightmare after it outsourced the jobs of 98 housekeepers in Boston. Two PR professionals offer advice for PR practitioners on avoiding Hyatt's mistakes and communicating layoffs effectively.

Spin Doctors Make Music, Not PR

Has "spin doctor" become the new word for "public relations professional"? Public relations practitioners Gini Dietrich and Mike Cohen discuss their opinions about spin and its negative connotations.

Stop, You're Making Me Blush!

Recently, shock tactics have been the main factor surrounding media campaigns. PR professionals comment on the value of shock itself, and where a line must be drawn between leaving a favorable impression versus upsetting and embarrassing an individual. How far is too far?

It is a terrible thing to look over your shoulder when you are trying to lead—and find no one there. - Franklin D. Roosevelt The first responsibility of a leader is to define reality. The last is to say thank you. - Max DePree Write down the most important things you have to do tomorrow. - Ivy Lee Realize a company’s true character is expressed by its people. - Arthur Page Ethics is a code of values which guide our choices and actions and determine the purpose and course of our lives. - Ayn Rand Seventy percent of success in life is showing up. - Woody Allen You must do the thing you think you cannot do. - Eleanor Roosevelt The quality of leadership, more than any other single factor, determines the success or failure of an organization. - Fred Fiedler & Martin Chemers PR counsel: interpreting the public to his client and in helping to interpret his client to the public. - Edward L. Bernays Action indeed is the sole medium of expression for ethics. - Jane Addams The public relations counsel must be alive to the events of the day. - Edward L. Bernays In law a man is guilty when he violates the rights of others. In ethics he is guilty if he only thinks of doing so. - Immanuel Kant The relationship of a company to the people . . . involves far more than saying—it involves doing. - Ivy Lee Delegating work works, provided the one delegating works, too. - Robert Half The public relations consultant is ideally a constructive force in the community. - Edward L. Bernays Conduct public relations as if the whole company depends on it. - Arthur Page Attitude is a little thing that makes a big difference. - Winston Churchill Whoever is careless with the truth in small matters cannot be trusted with the important matters. - Albert Einstein A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty. - Winston Churchill I am easily satisfied with the very best. - Winston Churchill

Going Green, Pink and Socially Aware: Making the World a Better Place Through Cause Marketing

A Clean Way to Clean House: The Role of PR in Layoffs

Spin Doctors Make Music, Not PR

Stop, You're Making Me Blush!

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