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All business begins with public permission and exists by public approval. - Arthur W. Page Ethics is in origin the art of recommending to others the sacrifices required for cooperation with oneself. - Bertrand Russell Realize a company’s true character is expressed by its people. - Arthur Page Look like a woman, think like a man, act like a lady and work like a horse. - Jane Stewart The caterpillar does all the work but the butterfly gets all the publicity. - George Carlin Remain calm, patient and good-humored. - Arthur Page Action indeed is the sole medium of expression for ethics. - Jane Addams Write down the most important things you have to do tomorrow. - Ivy Lee The very essence of leadership is that you have to have vision. - Theodore M. Hesburgh Public opinion is entitled to the facts in matters of public concern. - John Hill PR counsel: interpreting the public to his client and in helping to interpret his client to the public. - Edward L. Bernays Manage for tomorrow. - Arthur Page Whoever is careless with the truth in small matters cannot be trusted with the important matters. - Albert Einstein Publicity is a one-way street...public relations, a two-way street. - Edward L. Bernays Management is doing things right; leadership is doing the right things. - Peter F. Drucker Whatever you do, do it with all your might. - P.T. Barnum Seventy percent of success in life is showing up. - Woody Allen Pull the string, and it will follow wherever you wish. Push it, and it will go nowhere at all. - Dwight D. Eisenhower The public is the only critic whose opinion is worth anything at all. - Mark Twain The highest form of treason: to do the right thing for the wrong reason. - T.S. Eliot