Public Relations Magazine | Platform Magazine | Plank Center

Internships: A Resource List for Those Seeking Experience

Internships help to provide the foundation of experience organizations are looking for in graduating students.

Public Affairs: A Career Worth Considering

A career in public affairs is stable, challenging and filled with opportunities for young PR professionals. What makes public affairs different from the rest of the PR industry?

What is Public Relations?

We see so many articles and blog posts about what PR isn't, but rarely do we see information about what PR really is outside the classroom. Students seem to be confused as they enroll for PR classes and as they study PR. It's important to understand what most PR jobs entail, especially for those of us just entering the PR field.

From a PR Intern to a PR Professional: Tackling the Transition

College students hear repeatedly that the key to a successful future in the public relations field is largely dependent upon completing several quality internships. So how do we make the most of our internships and tackle the transition from intern to professional?

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Platform Magazine: An Introductory Video

Learn more about Platform and its award-winning editorial team.

Test Your PR Knowledge

Think you know the key terms in your field? Take the Public Relations Terms Quiz to find out.

Test Your AP Style Skills

How much do you know about AP style? Take the AP Style Quiz to find out.

Conduct public relations as if the whole company depends on it. - Arthur Page The relationship of a company to the people . . . involves far more than saying—it involves doing. - Ivy Lee PR counsel: interpreting the public to his client and in helping to interpret his client to the public. - Edward L. Bernays The public relations counsel is first of all a student. His field of study is the public mind. - Edward L. Bernays Whatever you do, do it with all your might. - P.T. Barnum Don’t tell people how to do things, tell them what to do and let them surprise you with their results. - George S. Patton When the effective leader is finished with his work, the people say it happened naturally. - Lao Tse Leadership is practiced not so much in words as in attitude and in actions. - Harold Geneen Prove it with action. - Arthur Page All business begins with public permission and exists by public approval. - Arthur W. Page The public relations consultant is ideally a constructive force in the community. - Edward L. Bernays The highest form of treason: to do the right thing for the wrong reason. - T.S. Eliot I start with the premise that the function of leadership is to produce more leaders, not more followers. - Ralph Nader It takes 20 years to build a reputation and five minutes to ruin it. - Warren Buffett In crisis management, be quick with the facts, slow with the blame. - Leonard Saffir It is a terrible thing to look over your shoulder when you are trying to lead—and find no one there. - Franklin D. Roosevelt The very essence of leadership is that you have to have vision. - Theodore M. Hesburgh Always do right—this will gratify some and astonish the rest. - Mark Twain Realize a company’s true character is expressed by its people. - Arthur Page Tell the truth. - Arthur Page

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