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I am easily satisfied with the very best. - Winston Churchill Listen to the customer. - Arthur Page Always do right—this will gratify some and astonish the rest. - Mark Twain I must follow the people. Am I not their leader? - Benjamin Disraeli The quality of a leader is reflected in the standards they set for themselves. - Ray Kroc Write down the most important things you have to do tomorrow. - Ivy Lee Public opinion is entitled to the facts in matters of public concern. - John Hill The relationship of a company to the people . . . involves far more than saying—it involves doing. - Ivy Lee The student of public relations must watch changing ideas, whether they are evidenced by laws or by dictionaries. - Doris E. Fleischman All business begins with public permission and exists by public approval. - Arthur W. Page The public is the only critic whose opinion is worth anything at all. - Mark Twain I believe in telling your story to the public. - Ivy Lee Prove it with action. - Arthur Page Know your market. Know your public. - Doris E. Fleischman It is a terrible thing to look over your shoulder when you are trying to lead—and find no one there. - Franklin D. Roosevelt Action indeed is the sole medium of expression for ethics. - Jane Addams Realize a company’s true character is expressed by its people. - Arthur Page When the effective leader is finished with his work, the people say it happened naturally. - Lao Tse Tell the truth. - Arthur Page Conduct public relations as if the whole company depends on it. - Arthur Page