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All business begins with public permission and exists by public approval. - Arthur W. Page No man will make a great leader who wants to do it all himself, or to get all the credit for doing it. - Andrew Carnegie Always do right—this will gratify some and astonish the rest. - Mark Twain Tell the truth. - Arthur Page Remain calm, patient and good-humored. - Arthur Page The caterpillar does all the work but the butterfly gets all the publicity. - George Carlin The highest form of treason: to do the right thing for the wrong reason. - T.S. Eliot Action indeed is the sole medium of expression for ethics. - Jane Addams With public sentiment, nothing can fail. Without it, nothing can succeed. - Abraham Lincoln Corporate enterprise operates under franchise from public opinion. - John Hill PR counsel: interpreting the public to his client and in helping to interpret his client to the public. - Edward L. Bernays Prove it with action. - Arthur Page Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen. - Winston Churchill Attitude is a little thing that makes a big difference. - Winston Churchill The public relations consultant is ideally a constructive force in the community. - Edward L. Bernays The leader has to be practical and a realist, yet must talk the language of the visionary and the idealist. - Eric Hoffer Leadership has a harder job to do than just choose sides. It must bring sides together. - Jesse Jackson I start with the premise that the function of leadership is to produce more leaders, not more followers. - Ralph Nader The real leader has no need to lead—he is content to point the way. - Henry Miller Publicity is a one-way street...public relations, a two-way street. - Edward L. Bernays