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The highest form of treason: to do the right thing for the wrong reason. - T.S. Eliot No man will make a great leader who wants to do it all himself, or to get all the credit for doing it. - Andrew Carnegie When the effective leader is finished with his work, the people say it happened naturally. - Lao Tse Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen. - Winston Churchill In law a man is guilty when he violates the rights of others. In ethics he is guilty if he only thinks of doing so. - Immanuel Kant Whatever you do, do it with all your might. - P.T. Barnum Corporate enterprise operates under franchise from public opinion. - John Hill PR counsel: interpreting the public to his client and in helping to interpret his client to the public. - Edward L. Bernays Ethics is in origin the art of recommending to others the sacrifices required for cooperation with oneself. - Bertrand Russell All business begins with public permission and exists by public approval. - Arthur W. Page Never let your sense of morals get in the way of doing what’s right. - Isaac Asimov Attitude is a little thing that makes a big difference. - Winston Churchill It takes 20 years to build a reputation and five minutes to ruin it. - Warren Buffett I am easily satisfied with the very best. - Winston Churchill The leader has to be practical and a realist, yet must talk the language of the visionary and the idealist. - Eric Hoffer The relationship of a company to the people . . . involves far more than saying—it involves doing. - Ivy Lee The public relations counsel must be alive to the events of the day. - Edward L. Bernays Let us learn from the past to profit by the present, and from the present to live better in the future. - William Wordsworth The task of the leader is to get his people from where they are to where they have not been. - Henry Kissinger I start with the premise that the function of leadership is to produce more leaders, not more followers. - Ralph Nader
