Acknowledgments

We would like to thank Betsy Plank, chair, The Plank Center for Leadership in Public Relations Board of Advisors, Dr. Bruce Berger, professor and Plank Center Fellow, Dr. Meg Lamme, associate professor and Plank Center Fellow, and Dr. Karla Gower, associate professor and Plank Center director. We appreciate all of the guidance and support that were offered as we created this issue of Platform.

INSTRUCTOR AND FACULTY EDITOR:

Prof. Tracy Sims

LOGO/WORDMARK DEVELOPMENT:

Prof. Susan Daria

CONTENT:

Questions used in the AP style quiz were created by Tracy Sims, Erin Cornelius and Taryn Ely.
Photo credits for the Welcome page and Biographies pages—Dominique "Niki" Gautier, Fall 2009 and Spring 2010 Platform editorial board member
Platform Magazine: An Introductory Video was produced by Lindy Lovvorn, a senior majoring in telecommunication and film at The University of Alabama. Dominique "Niki" Gautier wrote the video script and provided final edits to the video.

SITE DEVELOPMENT:

Site development by Burnett Communications. Located in Birmingham, Alabama, Burnett Communications provides high-quality, professional Web sites. Clients include Yahoo!, ANB Insurance and The University of Alabama at Birmingham. Web Design Birmingham Alabama

SITE MAINTENANCE:

Site maintained by IGIA, Inc.

About Us | Career | Leadership | Ethics | Trends | The Industry | Archives

Leadership has a harder job to do than just choose sides. It must bring sides together. - Jesse Jackson Look like a woman, think like a man, act like a lady and work like a horse. - Jane Stewart I start with the premise that the function of leadership is to produce more leaders, not more followers. - Ralph Nader Publicity is a one-way street...public relations, a two-way street. - Edward L. Bernays PR counsel: interpreting the public to his client and in helping to interpret his client to the public. - Edward L. Bernays Attitude is a little thing that makes a big difference. - Winston Churchill Write down the most important things you have to do tomorrow. - Ivy Lee All business begins with public permission and exists by public approval. - Arthur W. Page Conduct public relations as if the whole company depends on it. - Arthur Page The public relations counsel is first of all a student. His field of study is the public mind. - Edward L. Bernays Manage for tomorrow. - Arthur Page The real leader has no need to lead—he is content to point the way. - Henry Miller Whoever is careless with the truth in small matters cannot be trusted with the important matters. - Albert Einstein The highest form of treason: to do the right thing for the wrong reason. - T.S. Eliot Realize a company’s true character is expressed by its people. - Arthur Page Listen to the customer. - Arthur Page The public relations counsel must be alive to the events of the day. - Edward L. Bernays Management is doing things right; leadership is doing the right things. - Peter F. Drucker The very essence of leadership is that you have to have vision. - Theodore M. Hesburgh Don’t tell people how to do things, tell them what to do and let them surprise you with their results. - George S. Patton

Platform Online Magazine

© 2010 The Plank Center for Leadership in Public Relations Box 870172, The College of Communication & Information Sciences The University of Alabama Tuscaloosa, AL 35487-0172 (205) 348-7250

The Movie video credit to the following: Platform Magazine: An Introductory Video was produced by Lindy Lovvorn, a senior majoring in telecommunication and film at The University of Alabama. Dominique “Niki” Gautier wrote the video script and provided final edits to the video.