• Welcome
• Biographies
• Contributing Writers
• Contributing Writer Guidelines
• Acknowledgments
• Purpose Statement
• Background
• Hermes Award
• Comments

Acknowledgments

We would like to thank Betsy Plank, chair, The Plank Center for Leadership in Public Relations Board of Advisors, Dr. Bruce Berger, professor and Plank Center Fellow, Dr. Meg Lamme, associate professor and Plank Center Fellow, and Dr. Karla Gower, associate professor and Plank Center director. We appreciate all of the guidance and support that were offered as we created this issue of Platform.

INSTRUCTOR AND FACULTY EDITOR:

• Prof. Tracy Sims

LOGO/WORDMARK DEVELOPMENT:

• Prof. Susan Daria

CONTENT:

• Questions used in the AP style quiz were created by Tracy Sims, Erin Cornelius and Taryn Ely.
• Photo credits for the Welcome page and Biographies pages—Niki Gautier, Fall 2009 Platform editorial board member
• Platform: The Movie video credit: David Shuford is graduating in December of 2008 from The University of Alabama with a B.A. in telecommunication & film and a general business minor. He produces and edits commercials for WVUA, a local television station in Tuscaloosa, Ala. David also does freelance videography and Web site design for clients located in Atlanta and Tuscaloosa. He can be reached at David.L.Shuford@ua.edu.

SITE DEVELOPMENT:

• Site development by Burnett Communications. Located in Birmingham, Alabama, Burnett Communications provides high-quality, professional Web sites. Clients include Yahoo!, ANB Insurance and The University of Alabama at Birmingham. Web Design Birmingham Alabama

SITE MAINTENANCE:

• Site maintained by IGIA, Inc.

About Us | Career | Leadership | Ethics | Trends | The Industry | Archives

Manage for tomorrow. - Arthur Page Leadership is practiced not so much in words as in attitude and in actions. - Harold Geneen Attitude is a little thing that makes a big difference. - Winston Churchill A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty. - Winston Churchill You must do the thing you think you cannot do. - Eleanor Roosevelt Write down the most important things you have to do tomorrow. - Ivy Lee The quality of leadership, more than any other single factor, determines the success or failure of an organization. - Fred Fiedler & Martin Chemers Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen. - Winston Churchill Tell the truth. - Arthur Page Ethics is in origin the art of recommending to others the sacrifices required for cooperation with oneself. - Bertrand Russell The public relations consultant is ideally a constructive force in the community. - Edward L. Bernays The caterpillar does all the work but the butterfly gets all the publicity. - George Carlin In law a man is guilty when he violates the rights of others. In ethics he is guilty if he only thinks of doing so. - Immanuel Kant Whoever is careless with the truth in small matters cannot be trusted with the important matters. - Albert Einstein Look like a woman, think like a man, act like a lady and work like a horse. - Jane Stewart The leader has to be practical and a realist, yet must talk the language of the visionary and the idealist. - Eric Hoffer Ethics is a code of values which guide our choices and actions and determine the purpose and course of our lives. - Ayn Rand Public opinion is entitled to the facts in matters of public concern. - John Hill I am easily satisfied with the very best. - Winston Churchill The real leader has no need to lead—he is content to point the way. - Henry Miller