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International PR: Do You Have Reservations?Have you ever wondered what it would be like to pursue a career in international PR? This article, including input from a global account surpervisor at Weber Shandwick and a senior manager at Siemens, explores what international PR is, which companies provide international opportunities, what characteristics are important to the field and the differences between U.S. and international practices.
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Word of Mouth: Join the Conversation
Certainly you've had a friend suggest a product or service before, and most likely you've done some suggesting yourself, but have you ever considered the implications of what it is you're really doing? WOM is the number one way that people hear about and then decide to purchase a product.
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The Battle Continues: Campaign PR
Where does public relations fit in to the political world? Public relations is extremely important for political candidates as they develop ways to communicate messages to their constituents and to the media. In addition, public relations strategies and tactics that candidates employ are extremely important to their campaigns.
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The Different Faces of Internet Self-Promotion
Personal social media accounts can either assist or hinder one?s search in the job market. Employers have easy access to potential employee?s accounts and possess the ability to research more background information on a job candidate than ever before. Personal online brand management is key to maintaining a reputable image in the eyes of employers.
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PR in the City: A Look Into Local Government Public Relations
The goal of any local government should be to serve its residents. This involves open two-way communication between citizens and government officials. Many cities are achieving this by using social media tools, like Facebook and Twitter. Read more for a behind-the-scenes look at how two different cities communicate with their residents.
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Going Green, Pink and Socially Aware: Making the World a Better Place Through Cause Marketing
Despite the current economic recession, people around the world want to help others more than ever. The Edelman goodpurpose study discusses the increase in social awareness and the new responsibly focus many companies are taking. Consumers expect companies to help make the world a better place.
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