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The Adventures of The Big Read
A group of University of Alabama public relations students started off this semester hitting the books, but not textbooks. The Adventures of Tom Sawyer by Mark Twain is their book of choice as they support reading for pleasure and Alabama public libraries through the National Endowment for the Arts' Big Read program.
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Economic Hardship: In-house PR vs. Outside Agencies
When the economy forces top executives to enforce budget cuts, should they continue to use in-house PR departments or outside agencies to claim their share of the market?
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The Adventures of The Big Read
A group of University of Alabama public relations students started off this semester hitting the books, but not textbooks. The Adventures of Tom Sawyer by Mark Twain is their book of choice as they support reading for pleasure and Alabama public libraries through the National Endowment for the Arts' Big Read program.
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From a PR Intern to a PR Professional: Tackling the Transition
College students hear repeatedly that the key to a successful future in the public relations field is largely dependent upon completing several quality internships. So how do we make the most of our internships and tackle the transition from intern to professional?
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Snail Mail or E-mail: Press Kits for the New Media
Are snail-mailed press releases and press kits still relevant? A preference towards e-mailed releases and online press rooms grows for PR professionals and journalists.
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Going Green, Pink and Socially Aware: Making the World a Better Place Through Cause Marketing
Despite the current economic recession, people around the world want to help others more than ever. The Edelman goodpurpose study discusses the increase in social awareness and the new responsibly focus many companies are taking. Consumers expect companies to help make the world a better place.
Hermes
Creative Awards